Preparing Yourself for a Successful Sales Conversation

sales conversation

Selling your product or service is a simple process. It’s about having a conversation with someone and learning what really bothers them that they want to change. And then, you  simply offer a solution.

It’s not about pressure or pushing people. It’s not about your worthiness or getting the conversation right. It’s about being of service in a meaningful way.

It is also about being informed and prepared in order to support your potential clients in choosing what is best for them. Here is a process that I recommend for the entrepreneurs I work with:

Be Clear:

  • What is your offer?
  • Who are your ideal clients?
  • What is the number one benefit they will receive as a result of your service or product?
  • When they have that, what will it mean for their lives?
  • List all of the other benefits you can think of.
  • What do you want your clients to know about you and what you offer?

 Prepare:

  • List the potential objections or reasons people may give for delaying.
  • Create a respectful and caring response for each one.
  • Why is it important they enroll now?
  • Is there anything else you can add or say to make your product a Wow!

Centering:

  • Before each sales conversation allow time to take a few deep breaths and center yourself.
  • Review the benefits of your product and potential responses to questions or delays.
  • Connect with your deepest reason for wanting to bring this product to the world.
  • Focus on how you can be of service to the other person, not a specific end result.
  • Match the potential client’s energy as you have your conversation.
  • Invite them to work with you.

And now, you are ready to connect with your potential client and share what you have to offer. Don’t worry. You are going to do great!

If you would like more support from a successful, professional coach in getting and enrolling clients, I would love to talk to you. You can contact me here or private message me on Facebook.

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