Focus on Your Ideal Clients to Create a Business You Love

ideal client picture

There are several ways to begin creating a business, product or program.  You can start with what you know best or choose a subject or niche that is really hot and lucrative.  I recommend starting with the end in mind.

I’ve worked with coaches who were ready to quit because they had created practices filled with clients who were not ready or a good match.   There is no reason to do this.  It is important to consciously create your practice and programs in a way that keeps your passion and purpose alive and allows you to serve clients that inspire you.  One way to do this is to focus on the needs of your ideal clients.  This three step process will help you get started:

Step one:

  • Ask yourself who your favorite clients are? (Or, picture an ideal client.)
  • What makes them special?
  • What qualities do they share?
  • Why do you love working with them?
  • Now write a description of your ideal client.

Step two:

  • Ask yourself what problems your ideal clients are facing.
  • What solutions are they actively looking for?
  • What keeps them up at night or makes them cry?
  • Make a list of their burning needs.

Step three:

  • Ask yourself what solutions and answers you can provide for these challenges.
  • Write a brainstorming list or mind map matching your skills to their needs.
  • Choose the one that feels best to focus on.

When you plan your projects for the clients you love, you will create a business you love.  Yes, you can have it all.

If you would like support creating businesses, products, or programs for your ideal clients, email me at:   Linda Luke

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  1. Great advice Linda. It can be hard sometimes to tap into what makes the client cry, but that’s where you have to go to be able to help them turn it around.

    • Knowing what challenges them the most helps you identify the best ways to support them. It might make them cry, keep them up at night, or be what they worry about during the day. Or, maybe it’s something lighter and simpler.

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